When expecting my first child in 2017, I couldn't find enough baby prep information that spoke from the lens of a dad. While there were a few books that helped, I'm a painfully slow reader and I wanted something more comprehensive, reassuring and – most importantly – watchable.

Shortly thereafter, I began creating content as Dad Verb on YouTube, reviewing a variety of baby products and making videos about my journey into fatherhood. As the channel grew, the idea to build courses specifically for guys came to fruition.